In today’s fast-paced digital landscape, organizations are increasingly looking to implement AI strategies that streamline operations and enhance user engagement. The integration of mobile applications is a crucial component of this approach. By unifying mobile apps, companies can provide a seamless experience for their users, whether they are employees or agents. This blog explores the benefits of creating a unified mobile app in ServiceNow and the essential considerations for implementing such a solution.

Understanding the Need for Unified Mobile Apps
Experts agree that a unified mobile app can significantly enhance user satisfaction and operational efficiency. When organizations implement artificial intelligence in their mobile strategies, they can better cater to the diverse needs of their workforce. ServiceNow offers two primary mobile apps: the Now Mobile app for employee self-service and the Mobile Agent app for field technicians and agents. Combining these applications into a single, branded platform can simplify processes and reduce the cognitive load on users.
The Benefits of Unifying Mobile Experiences
1. Flexibility in User Roles: A unified mobile app allows users who perform multiple roles to access everything they need from one location. For instance, an employee who also serves as an agent can seamlessly switch between tasks without switching apps.
2. Consistent Branding and User Experience: By creating one mobile entry point, organizations can ensure a consistent brand experience across all user interfaces. This is crucial for maintaining brand integrity and user trust.
3. Improved Efficiency: Eliminating the need for multiple applications can lead to time savings for users, as they can complete tasks more efficiently without the need to navigate between different apps. Research indicates that streamlined workflows can lead to higher productivity levels.
4. Enhanced Notifications Management: A unified app can centralize notifications, ensuring that users receive timely alerts relevant to their roles. This prevents important information from getting lost in multiple notification streams.
Key Considerations Before Implementing AI in Mobile Apps
When deciding whether to unify mobile apps, organizations should consider the following:
– User Role Overlap: If many users play multiple roles, a unified app is ideal. Conversely, if user groups rarely overlap, separate apps may be more effective.
– Focus on Experience: If employees need a focused experience without unnecessary distractions, it may be beneficial to keep applications separate. This is particularly true for roles that require advanced features or specific configurations.
– Maintenance and Configuration: For teams that rely heavily on out-of-the-box configurations, maintaining separate apps might require less ongoing effort.
Choosing the Right Type of Unification
Organizations can choose between two main paths for unifying their mobile experiences:
Light Unification
Light unification involves creating a single app that retains distinct workflows by audience, organized through tabs or screens. This method is easier to implement and is perfect for those looking to maintain some separation while still enjoying the benefits of a unified platform.
Deep Unification
Deep unification creates a fully integrated experience where content and actions from multiple workflows appear together. This method aggregates task views and redesigns flows, providing a richer user experience that supports various data models and permissions.

Implementing Your Unified Mobile App
To successfully implement a unified mobile app experience, thorough testing is essential. Organizations should confirm that navigation, routing, and notifications function correctly for every role and configuration. Simple configurations can often lead to significant improvements in mobile app performance and user satisfaction. For example, using the ServiceNow mobile app builder, you can easily integrate tabs from different applications into one unified experience.
Example of Light Unification Implementation
To demonstrate light unification, consider the following steps:
1. Open your instance and select the mobile app builder.
2. Enter the scope of the retail mobile application and access its configuration.
3. Choose the relevant tab (e.g., “My Work”) to be added to the Now Mobile app.
4. Switch to the Now Mobile scope and select the new tab, adjusting the order as necessary.
5. Save the configuration and ensure all push notifications are aligned with the unified app.
By following these steps, organizations can create a powerful unified mobile app experience that meets the diverse needs of their users.
Explore AI Services for Your Mobile Strategy
If your organization is looking to implement AI strategies effectively, consider partnering with an AI agency. Hiring AI experts can ensure your mobile strategy is optimized for performance, user satisfaction, and operational excellence. Visit Implement Artificial Intelligence to learn more about how AI services can transform your mobile applications.
Incorporating AI into your mobile app strategy isn’t just about technology; it’s about enhancing the user experience and optimizing workflows for success. By taking the time to evaluate your needs and consider the right approach for unification, you can unlock the full potential of your mobile strategy.
In summary, implementing AI through unified mobile apps can significantly benefit organizations by improving user experiences and operational efficiency. As you consider your mobile strategy, think about whether a unified approach is right for you, and take steps to ensure its successful implementation. For more insights and expert assistance, explore our resources or contact us directly at Implement Artificial Intelligence.


